The ethos of Whole Crop Marketing Limited revolves around growers collaborating to market their produce. Ten members established the group in 2008. These members are shareholders who have committed their produce for marketing as well as their many diverse business skills to ensure the success of the group. Two members, David Burks and Mark Tomlinson are employed full time to trade with additional expertise provided by seed consultant Chris Yardley. Tom Coulthurst takes on the fieldsman role inspecting the growing crop for quality and yeild. Non group members also offer produce for marketing. The idea is supported by the Rural Enterprise Investment Programme through grant funding.